NevinWouters

"Try Before You Fly" is part of an AR ad campaign by KLM. This Facebook filter allows users to explore a series of lesser-known KLM destinations before booking a flight. It begins with a suitcase on a travelator and transforms the user's environment to the destination once passed through the gate, offering a 360° view of the location. Interesting information hotspots are scattered throughout the environment to help users learn more about each destination.